Something that has really changed the face of Malayalam cinema, especially in the last five years, is the OTT space. How do you see the commerce of Malayalam cinema going forward?
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You have had these big bang movie productions and you have also been part of movies that were made with shoe-string budgets.
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I think we are at an exciting cusp of discovering how the industry operates across the world, and once we have a better hang of it, we will also know how to travel with our films better.Īs an actor and producer, you have experimented at both ends of the spectrum. It is that one film that has made us aware of it. Post- Lucifer, we are suddenly thinking, hang on, the UAE may be as big a market as Kerala North America is a bigger market than the rest of India for the Malayalam movie industry. There is a film called Lucifer that I happened to direct. This is something that we are yet to fully explore. But now they are doing reasonably well in overseas markets commercially. Malayalam movies have traditionally done well on the festival circuit globally. In terms of sheer box office numbers, they churn out much bigger numbers, but in terms of viewership, I don’t think we are too far behind. I don’t think that in terms of volume, Hollywood is in any way bigger than Indian cinema. We are talking about all our industries put together. How (much) bigger is Hollywood than Indian cinema? Now when I say Indian cinema, please don’t associate it with Bollywood. When you say international, people tend to associate it mostly with American films or Hollywood. Soon there’ll be a great piece of cinema from India that premieres on HBO Max or Disney in the US. Very soon, we will see regional cinema from India and Hindi films on international streaming services. If it is about having international attention to your cinema, then I think we are not far away from it. But as much as we should be aware of it, I still think we should remember that we got there in the first place by doing what we are good at and hence keep doing it.ĭo you see this translating into the international arena as well? We are aware of it now, and I think it helps that we are aware of it.
I also think that deep down, since we got national attention now, we also now want to make cinema that we know will appeal to people across the country.We think that the next Lijo Jose Pellissery film or the next Dileesh Pothen film, you know, will be watched by a large cross-section of people across the country. Some of us already are and it’s going to be great for us that, going forward, Malayalam cinema is something that film makers, actors and producers across the country will look out to. I foresee that in the not-too-distant future Malayalam technicians, story writers and even actors are going to get involved in movies in other languages. Once our content starts getting recognition and significance across the nation and we start breaking linguistic barriers with our content, I think the next step obviously would be us starting to export talent. So, where do you see the Malayalam film industry going from here? All this put together, we became the centre of conversation among cinephiles across the country, in the last two years.Īctor Prithviraj Sukumaran in 'Kuruthi', which released on Amazon Prime Video in August 2021.
It may be the case of them being trained to work under stringent and minimal infrastructure that made us experts at minimalism. We have been blessed with great technicians traditionally, be it cinematographers, editors or production designers. We were always a content-driven industry, which never had fancy ideas of competing with other languages in terms of scale and budget. Streaming services like Amazon, Netflix and Hotstar were lapping up the content that we made, and it really helped that the content we made was of high quality. We came back to doing smaller, contained films that could be pulled off under COVID restrictions with a minimal crew. While the film industry across the country was stuck, Malayalam cinema found a way to restart and sustain. They were looking out for sources of engagement. We had people across the world, across the country stuck at homes. It started off with the circumstances which were inadvertently designed because of the pandemic. It’s a combination of a few things coming together. Pharma Industry Conclave Unlocking opportunities in Metal and Miningīox office: 'Spider-Man: No Way Home' and 'Pushpa: The Rise' bring cheer ahead of Christmas.Managing Diabetes with Ayurveda Sustainability 100+.Headwinds and Tailwinds Hitachi Social Innovation.Life Insurance Made Simple Future Of Mobility.
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